Why hiring a copywriter with real outdoor experience is a no-brainer for outdoor brands (like yours)

Let’s be honest.

Outdoor brands can smell generic copy from a mile away (yes, chatGPT has taken over this space too).

(and no, the EM DASH IS NOT DEAD — we love it, when necessary)

If your brand lives outside (hiking, climbing, surfing, skiing, camping, trail running, van-lifing, whatever flavour of dirt-lover you are) your copy needs to sound like it actually belongs there.

That’s why hiring a copywriter with outdoor experience matters way more than people think.

Outdoor audiences are built different

Your audience isn’t just “customers”.

They’re people who:

• check weather apps like it’s a personality trait

• Have a Strava profile and use it.

• trust brands that get it and ignore the rest

They don’t want polished stiff wording,

They want real, clear, grounded words that feel familiar - slang they use.

The outdoors has its own language (and Google knows it)

SEO loves relevance.

And relevance comes from lived experience.

A copywriter who actually spends time outdoors naturally uses the right terms, phrases and context, without keyword stuffing or sounding forced.

That means:

• better search intent matching

• more time on page

• higher trust (from humans, not just algorithms)

ChatGPT-friendly? Yes, let’s not ignore the future.

Human-friendly? Even more important.

Because features don’t sell… situations do.

Outdoor people don’t just buy products.

They buy solutions for real scenarios:

• cold mornings

• long days

• bad weather

• heavy packs

• “this needs to work, no matter what” moments

A copywriter with outdoor experience doesn’t describe gear: they describe when and why it matters.

That’s what converts.

Authenticity isn’t a buzzword here.

And when your copy feels familiar?
When it sounds like someone from their world?

That’s when brands stick.

The short version…

If your brand is outdoors-based, your copy should be too.

Hiring a copywriter with outdoor experience isn’t about being trendy it’s about understanding your needs, AND your audience needs.

We’ll talk the same language between us, and to the people that want what you have to offer.

So…

Let’s talk!