Copy Tipsies
(aka, tha’ BLOG)
Updated sporadically, with some of my best emails.
All about copywriting, strategy… and mostly, communication!
For those who want some more…
Do you have a marketing ecosystem?
So… what’s the takeaway here?
TWO things:
One - HOW DOES YOUR MARKETING ECOSYSTEM LOOK?
Two - WHAT’S YOUR CLIENT USER JOURNEY THROUGH IT?
If you don’t know the answer to these questions, you’ll want to read on.
Communication basics everyone needs to know
So, when you NEED something to happen,
you say whatever you need to say…
in whatever format you want to say it…
such that the consequence of you saying it…
is exactly what you are after.
Are you doing *this* when asking for collabs? STOP.
Her email showed SO.MUCH.NEED.
She gave SO.MANY.OPTIONS.
There was NO.TENSION.
There was TOTAL.AVAILABILITY.
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Copy Tip #1: build trust
There’s no point in selling something for $67 one day and then offering it at 50% discount the next day.
If I bought it at $67, I’ll feel betrayed by you.
And you’ve now lost a customer
(because those who buy from you once, are the most likely to buy from you again. And you just lost them).
So … you can only raise your prices, never lower them.
Until next time !
-Maki Shaw
PS: for more tips like this one.. join the list below.
(actual downloadble incoming, PROMISE)
One with tips you can start applying straight away and will make you money.
Promise.