Do you have a marketing ecosystem?
Imagine you see an ad that interests you.
You click. You are interested.
But you don’t just buy.
You look them up. See if they are real. Check for scammers. Check for red flags.
Check if you like them.
Check their credentials.
We do this without realising most of the time, but we do it.
Website check = authentic seller. Website works well.
Instagram check = they have following, they have posts, they look professional (or not).
Google search = reviews present, shows up easily.
You buy from them, or sign up, or whatever it is.
Or … it doesn’t pass the basic ‘security check’, and you don’t.
So… what’s the takeaway here?
TWO things:
One - HOW DOES YOUR MARKETING ECOSYSTEM LOOK?
Two - WHAT’S YOUR CLIENT USER JOURNEY THROUGH IT?
If you don’t know the answer to these questions, you’ll want to read on.
So - first things first:
What is a marketing ecosystem?
Well, it’s the network of elements, resources, tool and people that comprise your marketing efforts, and how they interact between each other.
Think everything that you do to promote your business:
ads, website, social media, emails, lead magnet, sales page, pamphlets, networking, giveaways, events…….
EVERYTHING works together.
Visually, something like this:
ADS —> LANDING PAGE —> LEAD MAGNET —>EMAIL MARKETING —> SALES PAGE
The user journey, is literally the journey they take through your marketing ecosystem.
You’ll want to have control over that journey as much as you can, and carefully lead the way.
Ideally, the best thing you can do, is get their email.
Then you’ll have DIRECT contact with them.
You can get their email when they purchase something, when they sign up to a newsletter, when they download a lead magnet…
I’m sure all these things feel familiar: most businesses ask for your email.
A lot of them just store them, like a squirrel hoarding nuts for winter…
Other, USE them, and multiply their stores!
Which one do you want to be?
Book a strategy call with me to go over your marketing ecosystem - and HOW make the most of it.